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Home > About Mission LiFE (Lifestyle for Environment) India-led global mass movement that will nudge individual and collective actions towards the protection and preservation of environment

About Mission LiFE (Lifestyle for Environment) India-led global mass movement that will nudge individual and collective actions towards the protection and preservation of environment

At the 2021 UN Climate Change Conference (UNFCCC COP26), Hon’ble Prime Minister of India Shri Narendra Modi announced Mission LiFE, to bring individual behaviours at the forefront of the global climate action narrative.

 

 LiFE envisions replacing the prevalent 'use-and-dispose' economy—governed by mindless and destructive consumption—with a circular economy, which would be defined by mindful and deliberate utilization. The Mission intends to nudge individuals to undertake simple acts in their daily lives that can contribute significantly to climate change when embraced across the world.

 

 LiFE plans to leverage the strength of social networks to influence social norms surrounding climate. The Mission plans to create and nurture a global network of individuals, namely ‘Pro-Planet People’ (P3), who will have a shared commitment to adopt and promote environmentally friendly lifestyles. Through the P3 community, the Mission seeks to create an ecosystem that will reinforce and enable environmentally friendly behaviours to be self-sustainable.

 

Informative posters, infographics, Brochures and Books on LiFE can be accessed at https://drive.google.com/drive/folders/1yLdvJMz2GPwAkE2xd6cnYNIyjcWbEbkp?usp=sharing